Hello fellow BC's, This was just posted on IMDB forums: the site offers to view first 9 minutes online:
This requires internet explorer and does attempt to install some components to enable streaming view. Now, as a marketing move I believe it can produce fruitful results. The components are by http://www.vividas.com/, which provides video streaming solutions, so it's no trojan trap or whatever. I have tested it, and it does show the movie clip.
I tried it and it worked for me. If it hooks you into seeing the film, I've done my job...